Feature by feature
| Feature | Colldly | an agency |
|---|---|---|
| Monthly costs | 19 to 89 EUR | 500 to 2,000 EUR + setup |
| Commitment | None, cancel anytime | Typically 3 to 6 months |
| Control over the campaign | Full: copy, pace, data | Limited, per the agency's process |
| Ownership of data and contacts | Yours, export anytime | Varies, often stays with the agency |
| Time you put in | ~1 to 2 h a week | Minimal after handing over the brief |
| Copywriting experience | AI + your business knowledge | The agency's copywriter |
| Price scaling | Same price as volume grows within the plan | Higher volume = higher fee |
Honestly: who is better at what
No tool wins everything. These are the things an agency does better, and the things where Colldly leads.
Where an agency is better
- Zero time on your side: strategy, copy, data and replies are handled by someone else.
- A human copywriter and an account manager who calls when something breaks.
- Experience from dozens of campaigns across industries and a ready infrastructure of domains and mailboxes.
- Reporting and recommendations you do not have to read out of the statistics yourself.
Where Colldly is better
- Price: 19 to 89 EUR a month instead of 500 to 2,000 EUR plus setup. The difference is ten- to twentyfold.
- You see everything live: every email, every open, every reply. Not a report once a month.
- Contacts, mailboxes and replies are yours. When you leave an agency, they stay with the agency.
- No commitment and no setup fee: start today, cancel anytime.
- The AI writes from each company's website separately, consistently and without fatigue. A copywriter writes three variants.
- If you do not want to set things up yourself, Colldly offers a one-off setup of domains, mailboxes and the first campaign.
Price in practice: three scenarios
A price list is one thing, the monthly invoice another. Three typical situations and what you would pay in each, including the data and verification you usually buy separately with the competition.
Indicative agency prices in Europe (2026) from public price lists and quotes. Colldly: Starter 19 EUR, Pro 39 EUR, Agency 89 EUR without commitment; one-off infrastructure setup on request.
Switching from an agency to Colldly
What can be carried over, what you rebuild and how to do it without a gap in outreach. Usually one afternoon.
Who should pick which
Pick an agency if
- You do not have an hour a week and money is not an issue
- You need strategy and a copywriter, not a tool
- You want someone contractually responsible for the result
Choose an agency if you do not have even an hour a week and do not mind paying 10 to 20 times the price of the tool.
Pick Colldly if
- You want to see what is happening and hold the data yourself
- A budget under 100 EUR a month
- You can find an hour a week for replies
- You want to start today, not after a 4-week onboarding
Nobody knows your business better than you. With Colldly you write in your own voice, see every number and save thousands of euros a year. Most clients leave agencies precisely because of the price and the loss of control.
An agency makes sense when you have nobody at all who could give the campaign an hour a week and budget is no object.
