Why Colldly looks different in the table
Most tools in the table are senders: they send brilliantly, but data, verification and copy come from elsewhere and are paid separately. Colldly is built the other way round, from the company to the reply in one account.
Finding the company, enrichment, verification, AI copy, sending, follow-ups and replies are in one plan from 19 EUR. With the competition that is usually three or four subscriptions.
Google Maps in 49 countries and business directories find the garage, clinic or accountant that global B2B databases do not have.
Every email opens with a fact from the specific company's website, in the recipient's language. That is why people reply, not because of a clever subject line.
Priced per account, not per user. Team and clients included, EUR pricing, monthly or yearly, cancel anytime.
The big table: 9 tools, 18 criteria
Click a tool name for the detailed comparison| Criteria | Colldly | Instantly | Smartlead | Lemlist | Woodpecker | QuickMail | Snov.io | Saleshandy | Mailshake |
|---|---|---|---|---|---|---|---|---|---|
Starting price Cheapest paid plan, monthly | 19 EUR / month, Free 0 EUR | ~37 USD / month | ~39 USD / month | ~55 to 69 EUR / user | ~29 to 49 USD / month | ~49 USD / month | ~39 USD / month | ~36 USD / month | ~58 USD / user, billed yearly |
Team members without extra cost Colleagues and clients included in the plan | Yes, roles and client access | Yes (per workspace) | Yes | No, per-seat pricing | Priced per slot / mailbox | Yes | Team seats on higher plans | Team seats on higher plans | No, per-seat pricing |
Company data included No separate lead database to buy | Google Maps in 49 countries + local directories | B2B database as a paid add-on | Import only | Global B2B people database | Import only | Import only | Email finder | Lead finder on credits | Data finder add-on |
Local small businesses from maps Garages, clinics, tradespeople, restaurants | Yes, from Google Maps with website and phone | B2B contacts, not local SMEs | No | LinkedIn-style contacts | No | No | Via domains and LinkedIn | No | No |
AI writes from the company website Facts from the site, not a name merged into a template | Yes, a different email for every company | AI templates and variables | AI variables | AI sequences, images | AI writing assistant | AI helper | AI assistant | AI variables | AI writer |
Slovak and Czech copy, natively Useful when you sell into Central Europe | Yes, tuned for SK and CZ business language | Generic AI | Primarily English | Limited | No | No | No | No | No |
Mailbox warm-up | Yes, included from Starter | Yes, large network | Yes | Yes (lemwarm) | Yes | Via a partner tool | Yes | Yes | Yes |
Email verification included | Yes, 1 credit per address | Paid add-on | Via integrations | Yes | Yes | Via integrations | Yes | Yes | Limited |
Unified inbox with AI intent Interested, question, later, no | Yes | Yes | Master inbox | Yes | Centralised inbox | Yes | Basic inbox | Unified inbox | Lead catcher |
Autopilot (campaign feeds itself) Works through your lead lists every day | Yes, from your lead lists (directories for SK and CZ) | No | No | No | No | No | No | No | No |
Behaviour-based sequence branching A different step for those who opened or clicked | Smart rules change the focus of the next step | Subsequences | Subsequences | Conditions in the sequence | If-campaigns | Yes | Triggers | Basic conditions | Basic conditions |
Client workspaces | Yes (Agency), client access | Yes | Yes, white-label | Teams | Agency plan | Yes | Teams | Yes | Teams |
Unlimited mailboxes | Unlimited on Agency, 5 on Starter, 10 on Pro | Yes | Yes | Depends on plan | Priced per slot | Yes | Depends on plan | Yes | Depends on plan |
API and webhooks | Yes (Agency) | Yes | Yes, extensive | Yes | Yes | Yes | Yes | Yes | Yes |
EUR billing from an EU company | Yes, invoice from Slovakia | USD | USD | EUR, France | USD or EUR, Poland | USD | USD | USD | USD |
Monthly billing, no lock-in | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Primarily yearly |
Data hosted in the EU | Yes, Germany | US infrastructure, DPA | US infrastructure, DPA | EU | EU | DPA | DPA | DPA | DPA |
Support | From the people who built it, within 24 hours | Chat, English | Chat, English | Chat, English and French | Chat, English and Polish | Email, English | Chat, English | Chat, English | Email, English |
Indicative data from public price lists and documentation (August to September 2026). Competitor pricing changes, verify before deciding. For Colldly, the pricing page on this site applies.
Every tool on its own: when to pick them, when Colldly
Instantly.ai is one of the best-known cold email tools in the world and scales mailboxes brilliantly. But it is a sender: leads come from a separate p…
Choose Instantly if you run very high volumes with your own lead lists and need unlimited mailboxes on the cheapest plan.
Smartlead.ai is popular with agencies: unlimited mailboxes, a strong API and white label. You bring the leads yourself though, and the AI writes templ…
Choose Smartlead if you are an agency with your own data and a need for a deep API or white label.
Lemlist became famous for personalised images and multichannel sequences with LinkedIn. It charges per user though, and leads are an extra. Colldly bu…
Choose Lemlist if you build multichannel sequences with LinkedIn and visual personalisation.
Woodpecker is a stalwart: reliable sending, in-thread follow-ups and decent deliverability. You bring the leads yourself though, and the AI assistant …
Choose Woodpecker if you have your own data, write the copy yourself and only want a reliable sending channel.
QuickMail focuses on deliverability and agency workflows. It is a good sender, but without a company database and without copy written from the compan…
Choose QuickMail if you are an agency with your own data and deliverability is your main concern.
Snov.io is a Swiss army knife: email finder, verification and campaigns. Its database is built on LinkedIn and domains though, and small local compani…
Choose Snov.io if you look for contacts at larger companies via LinkedIn and domains and want a simple CRM too.
Saleshandy offers a decent price-performance ratio and a global B2B database. Small local companies are largely missing from it though, and the AI cop…
Choose Saleshandy if you need many mailboxes at a low price and bring your own lead lists.
Mailshake builds on simplicity and integrations into the American sales stack. It charges per user and yearly. Colldly is more flexible: monthly plans…
Choose Mailshake if you need email and a phone dialer in one and a yearly commitment does not bother you.
Managed service agencies build and run the campaign for you, for hundreds to thousands of euros a month and with a commitment. Colldly puts the same w…
Choose an agency if you do not have even an hour a week and do not mind paying 10 to 20 times the price of the tool.
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